BRAND IMAGE, CUSTOMER TRUST, AND CUSTOMER LOYALTY TOWARDS WILLINGNESS TO PAY OF SPORTS APPAREL DURING PANDEMIC COVID-19 IN INDONESIA
نویسندگان
چکیده
As an effort to identify the underlying determinants of willingness pay, this study seeks examine brand image, customer trust, and loyalty that impacts directly on pay during 2020 COVID-19 pandemic time frame. This also impact trust image towards though indirect frame.
 Using a convenient sampling method, someone who ever bought some sports apparel were selected as sample. Out 230 distributed, 171 useful questionnaires returned. Confirmatory factor analysis path conducted using partial least square equation modelling.
 The results showed covid 19 in Indonesia was influenced by but not significantly image.
 has different research originality researching relationship between any specific frame Pandemic, rare relation research.
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ژورنال
عنوان ژورنال: Emerging markets
سال: 2021
ISSN: ['2338-8854', '2620-9918']
DOI: https://doi.org/10.33555/embm.v8i1.179